Email & SMS Marketing For eCommerce Brands

Helping direct-to-consumer (DTC) brands increase revenue and customer LTV by maximising their owned marketing channels.

Owned Marketing Channels Can Generate 30% of Total Revenue 📈

To achieve this for your brand, we offer done for you eCommerce marketing automation for Shopify merchants. We have the right mix of being data driven, strategic and creative.

We'll execute on everything from strategy, copywriting, creative design and technical implementation.

✔️ Turn prospects into customers
✔️ Increase customer retention rate & lifetime value
✔️ Build long term brand loyalty

We'll Leverage Automated Lifecycle Marketing To Drive Business Growth 🚀

We'll build an automated lifecycle marketing system which covers all stages of the customers lifecycle journey from prospects to brand advocates.

This will drive revenue and business growth by ensuring the right message is sent to the right customer segment at the right stage of their buyers lifecycle.

Core Services

Audit & Strategy

We'll carry out a detailed audit of your existing account and strategy. We'll report on any issues or opportunities along with providing a tailored strategy for success.

SMS Marketing.

We'll create hyper-segmented SMS campaigns that will engaged customers and drive new revenue. We're Postscipt SMS certified but we also work with Klaviyo SMS.

Lifecycle Email Automation

We'll implement a lifecycle email automation system in Klaviyo. Sending your prospects & customers the right message at the right time of their customer lifecycle.

Reports & Analytics.

Analysing and making data driven decisions is a key element of success. We'll utilise the data to optimise the account, while also providing monthly reporting on key metrics.

Campaign Management

We'll use past data to segment your audience. We'll send highly targeted and tailored campaigns centered around content, sales events and new promotions.

Segmentation & AB Testing/Optimization

We'll segment your customer base so your messages are highly relevant and targeted. We'll analyse and optimise everything by AB testing.

Who's Behind DirectGrowth

Hey, Shane here.

I turned my passion for eCommerce, digital marketing and entrepreneurship into this boutique eCommerce consultancy.

As a Klaviyo partner, I help direct-to-consumer eCommerce brands increase revenue and profitability by maximising their owned marketing channels.

By leveraging Klaviyo’s incredibly powerful automation and segmentation capabilities, along with it’s data driven approach, we’re able to deliver amazing customer experiences across email & SMS channels which in turns drives business growth. It’s easily one of the best marketing ROIs.

I started out on Upwork and quickly achieved the Top Rated badge and a 100% job success rating. As well being part of Klaviyo partner program I am also Postscipt SMS certified.


See what clients are sayings

"Shane has just delivered a very impressive audit of Klaviyo email automation infrastructure. His observations and recommendations are on point, thorough, concise, make perfect sense, and a testament to his expertise and specialization in email automation for large scale e-commerce stores.
Tim Altman
"Shane has been an absolute pleasure to work with. He is clearly an expert in his field. His audit of our current system blew us away with the amount of depth and detail it contained. He also helped us optimize all of our existing flows and built out some new ones that have immediately started providing value. I would definitely recommend working with Shane!"
Joe Kerns

"Shane has exceeded my expectations! Not only is he always available to chat through questions and offer advice, he is also super cooperative and is always up to the task at hand. With his knowledge and eagerness to take on feedback, he has been an absolute dream to work with!"

Renee Landers
Mia Fratino
"I'm so lucky to have found Shane as he was just what I needed to take control of my email marketing! He did a perfect job, set up all the campaigns I wanted + gave suggestions on email flows that I should also add to my system.
Stefan Jovanovic
"Shane is a definite 5/5! He is extremely detail oriented and always delivers. Even being in different time zones , the results were absolutely frictionless.""
Paolo Medrano
"Excellent Work, Shane achieved the increased conversions"
Mitch Su


some of the clients we've worked with.

Partners & Platforms

We work using the best ecommerce tools and app intregrations in the industry.

Drive More Revenue & Own Your Growth

Build highly personalised relationships and loyalty with your customers by delivering great customer experiences in every interaction.